Campaign concept for Hugo

During three days we got the possibility to work with Procter & Gamble's brand Hugo. The mission was to come up with a campaign for their iconic Hugo fragrance.

Our concept was build on interactive commercial boards. A camera registers that you walk by and you appear on the screen. You are then able to see yourself on the artboard and can change the background that shows different success scenarios with the help of your phone.

  • Client - Procter & Gamble
  • Date - November, 2014
  • Skills/Tools Used - Concept