Optimizing Facebook ADs

Spotify Business’s brief was to help promote their services towards a market of our choice using Facebook Ads as the channel. In this project I learned how I can choose and segment niched profitable segments and optimize ads for reaching the highets ROI. Our main objective was to drive traffic to Spotify Business landing page, www.soundtrackyourbrand.com/business, and have visitors learn more about the service as assisted marketing, rather than trying to sell ther service on their first interaction. To measure the result we looked at CTR (Click-Through-Rate) of our ads and the average time per session, in Google Analytics, of incoming traffic

Given the results that we achieved — the highest CTR per budget used in our class - we found some interesting insights Spotify will benefit from.
  • Date - February, 2014
  • Skills/Tools Used - Market research, Value proposition, Facebook report, Google Analytics